“Can You Do More Online PR for Me?”That’s the question a small business client asked recently, after two consecutive online news releases ThePRDoc™ published for his company earned Page 1 Google rankings the next day. Actually, one made it to the top in less than nine hours. Are your clients so pleased with your work they’re going out of their way to ask you for more? Are your news releases getting top search engine rankings that drive traffic to your clients’ Websites and boost search engine rankings with links from authority sites? If you answered “yes” to both questions, congratulations. You get it. If not, I’ll tell you how to change that, and in the process do far more.
Traditional public relations strategies and tactics are as necessary as ever, but they’re just not enough anymore. You know that, and so do your clients, whether small businesses or global corporations. So, what must you know to thrive in this ever-changing online environment? If you’re like most public relations pros, you need a broader knowledgebase, greater online skills – and perhaps, a new mindset. Online PR provides the means to reach target audiences directly, with or without participation of the news media. Internet marketers have been doing that for years, but public relations professionals have been slow to get on board. Adding Skills, Not Replacing Them Online PR skills enable you to better use what you already know. But there are right and wrong ways to do things. Online public relations is about more than loading up news releases with hyperlinks and posting them on the Web. And it’s much more than a new way to communicate with journalists.
The online public relations mix is bigger and more powerful, embracing:
The good news is writing still counts; you just have to do it a little differently. Your background in traditional public relations puts you ahead of technicians who understand SEO but lack your writing ability. In fact, as search engines continue to evolve, they place a premium on good writing – the kind you already do. The biggest difference you may find is that some elements of marketing are added to the mix. The Small Business Online PR Groundswell
Thousands of independent PR professionals with agency and big company experience find their work even more rewarding in small business public relations. Today, small businesses seldom mentioned in local papers are finding eager audiences online. PR pros who know how to serve them are doing well, and will continue to do well in any kind of economy. Brick & Mortar and Online Brick and mortar companies reach prospective customers and often build their brands bigger and faster online. Add to that the thousands of companies that operate only online, but still need professional public relations and marketing services, and you have a big market in small business. Better yet, public relations and marketing professionals can serve online clients regardless of geographical location. Start Today! You can’t afford to put off adding to your skills, and now you don’t have to. The benefits of online PR mastery, combined with your traditional public relations skills, are immediate and substantial.
Let ThePRDoc be your guide as you gain the skills and acquire the tools you need to prosper in online PR. This is your resource for insights from industry leaders and online innovators who are writing the new rules of online public relations. Click here to learn more about ThePRDoc.
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Online PR Essentials
